Dan Tase Founding Product Designer

Founding Product Designer for startups learning to walk

I'm a Design Leader who's built products across the entire company lifecycle—from idea to IPO/acquisition. Over the past two decades, I've worked across these stages at Liftoff, Farfetch, Wonderbly, GetYourGuide, and more.

As a designer, I've helped startups figure out what they should be building and transform their vision into real products that raised millions in funding. As a leader and advisor, I've helped companies build design cultures that attract exceptional designers, and created the right environment for them to do the best work of their career.

More about me hey@dantase.com

Liftoff is a hiring and networking platform that helps great people find each other. I was a Founding Designer working closely with the core team to launch and scale the product.

While in stealth mode, Liftoff had incredible traction, being used by companies like Ramp, Duolingo and Loom to grow their Design, Product & Marketing teams.

I joined the team in 2024 as one of the early team members, right around the time when we raised our seed round. We worked together on coming out of stealth, and was involved in every Liftoff touchpoint: from designing the core journey, to leading our rebrand process, to managing external designers and studios.

Zero → One Design Direction Brand Design

Upward is an NYC based start-up helping companies reduce their carbon footprint. I've partnered with their small team to help them find product market fit.

Upward came to me in the summer of 2023, while they were looking to find product market fit in an increasingly competitive market. I picked up on the work done by my friends at New York-based studio Related Works to explore potential futures for Upward and help them raise seed funding.

I've worked closely with the CEO and VP of Engineering on every Upward touchpoint: helping them find product market fit, defining a long term vision, getting our first 10 corporate contracts & LOIs, designing and launching the MVP, and all fundraising materials.

Zero → One Strategy Design Direction

Wonderbly is the world's largest personalised books publisher. I've joined their team as a Product Design Director to help improve the order repeat rate.

We started our partnership in early 2023, when Wonderbly was investigating ways to turn their huge influx of new customers to loyal users. After many years in which the business stayed more or less the same, they were looking for a fresh start.

I joined their small Product Design & Technology team to guide them throughout this innovation journey: from strategic leadership on future routes, to guiding an end-to-end redesign of the core journey, to design management for their core Product Design team.

Acquired by Penguin Random House

Design Direction Design Management Strategy

Jetty is an AI companion for people suffering from autoimmune conditions. I helped them deliver the core product & brand and raise a $2.3 mil seed round.

Jetty is an AI companion that helps people with autoimmune conditions track symptoms, spot patterns, and understand what helps them feel better. Despite how critical tracking is in autoimmune care, in 2025 the most reliable option was still pen and paper. Something had to change.

When I joined, the two founders had built a voice-based AI with early validation, but were still figuring out the core journey and feature set. We've worked closely on all design related aspects: from exploring and validating product directions, to designing the core AI experience, shaping the brand and raising a $2.3 mil. seed round.

Zero → One Product & Brand Design Strategy

GetYourGuide is Europe's largest travel platform. I've partnered with them across multiple initiatives, with the ultimate goal of improving conversion.

Between 2020–2023, I teamed up with GetYourGuide on a variety of initiatives with the ultimate goal of improving conversion and engagement. We've touched every part of the consumer flow, from redefining the way trips are planned, to revamping their activity pages, to enhancing the way adventurers explore the world.

GetYourGuide went on to become one of the largest travel businesses worldwide, and received over $1.1 billion in funding.

Design Leadership Product Design Strategy

Farfetch is a luxury e-commerce platform for fashion & beauty products. I've joined them to lead and manage the nascent native apps team.

We started working together as Farfetch was preparing for their international growth. Their native apps team was still in its early stages, getting ready to work on the first iteration of their e-commerce iOS and Android apps.

Amongst other things, we've worked together to bring the apps to life, help them grow to over 50% of traffic and build partnerships with some of the most prominent luxury brands worldwide. Farfetch went on to raise more than $500 millions in funding, and eventually had a $5.8 billion IPO.

$5.8bn IPO in September 2018

Zero → One Design Leadership Product Design

Fresha is the #1 software for salons and spas. I've joined them as a Principal Product Designer to lead and grow their small & talented design team.

In 2021 I've joined Fresha to help them lead and scale their Product Design team, as they were expanding into new realms: going from a web platform, to apps, POS and physical products.

I've worked hand in hand with their Head of UX to go from 3 to over 10 people across Product Design, Content Design & Research, and to build a world-class product that received over $180 millions in funding from investors such as General Atlantic.